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Posted by Chester Morton / Saturday 7 January 2017 / No comments
The challenges of Marketing Boards
Definition of marketing board
CHALLENGES
Adjusting to change
One of the challenges confronting marketing boards is the
fact that they become reluctant to adapt to changing times. The reason is that
they are monopolies of a sort, who control a very large size of the market, if
not all, therefore, they could be tempted to throttle down on marketing as a
tool. Also since there are no marked challenges in the market, they may be slow
in adapting to novel ideas to improve the lot of the farmers they represent.
Government intervention
Another problem of marketing boards is the level of
intervention by their governments. In some cases, the board is made up of
elected producers who are there to represent the interests of their fellow
farmers. The problem, however, is that these elected producers may not have the
necessary marketing skill to act as marketing managers. In the end, the duty
falls back on the government and he appointees in the public service, leaving
control to them.
Bureaucracy
The deep involvement of government in the affairs of the
marketing boards could mean that the boards would be affected by some of the
ill associated with government processes. One of these ills is bureaucracy. The
consequence of this development is that the commercial flexibility of the marketing
boards may be lost thereby jeopardizing the very reasons for the establishment
of the board in the first place.
Poor remuneration
The marketing boards’ organizational structures follow the
structure of most public organization so their salaries and wages are not too
dissimilar from other public organizations. The salary levels are low and this may
affect the output of the workers.
Caliber of staff
The inability of the marketing boards to pay competitive
salaries can result in their inability to attract the highest caliber of staff
to the organization. Anybody with a particular skill set may want to receive
the highest possible remuneration for his skills. If that individual thinks the
marketing boards cannot pay what his or her skills are worth, he or she may
never take up an appointment with them though his skills may be very relevant
to the fortunes of the board.
Corruption
Another problem of marketing boards is corruption which is
possible in any human institution. Audited reports have uncovered some levels
of malfeasance in marketing boards. The problem of corruption can definitely
affect the success of the boards.
SAMPLE QUESTIONS
1. a. What is a marketing board?
b.
Highlight five of the challenges that marketing boards face in your country.
2. Highlight six disadvantages of marketing boards.
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