Virtual Kollage: The factors that determine the electoral success of a political party

Posted by / Wednesday, 8 March 2017 / No comments

The factors that determine the electoral success of a political party



Library, La Trobe, Study, Students, Row
THE FACTORS THAT DETERMINE THE ELECTORAL SUCCESS OF A POLITICAL PARTY
Introduction
General elections are organized for the purposes of putting a government in place to run the affairs of a country for a stipulated period of time. In every election, only one political party can emerge as the winner and that is why it is fought with all the energy that can be harnessed. 

The electoral fortunes of a political party are hinged on certain factors. In the absence of majority of these factors, the chances of winning an election, for a political party, is slim.

THE FACTORS THAT DETERMINE THE ELECTORAL SUCCESS OF A POLITICAL PARTY
Attractive manifesto
One of the factors that can enhance the chances of a political party to win an election is a good manifesto. The manifesto outlines the plans and programmes of the party. The programmes that it intends to implement when it is voted into power. If the electorates think this manifesto is better than other manifestoes that are being paraded, it can influence the direction of their vote.

Membership of the party
Another factor that can promote the chances of a political party to win an election is the membership base of the party. Politics is a game of numbers. The more members a party has the better its chances in an election. Where the membership of the party is broad-based, it can boost the chances of the party in winning an election.

Financial resources
Elections are very expensive. One of the factors that can help a political party to win an election is to have a very strong financial base. This would assist the party to foot many of the bills that are associated with its participation in an electoral campaign, running advertisements, printing posters and T-shirts, organizing political rallies and many others.

Merkel, Angela, Angela Merkel, Berlin
The persona of the party’s candidates
Another factor that can promote the fortunes of a political party is the personal attribute of the candidates of the parties involved in the election. A party candidate with a lot of cobwebs in his or her cupboard would not engender a positive vibe for the electorates to vote for his or her party. A charismatic party candidate can positively influence the political fortunes of a party during an election.

A transparent electoral process
Transparency is important in an election. The electoral system must be so transparent as to promote fairness. This can prevent an incumbent from manipulating the electoral process to win an election when in actual fact that is not the will of the people.

An effective research outfit
The political party must put in place an effective research outfit that can counter any negative propaganda from their opponents. In addition, the party itself must have an effective propaganda machinery to be able to push its message into the body politic, not only to inform but sometimes to misinform in a way that would inure to the benefits of the party.

SAMPLE QUESTIONS
1. Outline six factors that can determine the electoral success of a political party. 

Related Posts